SHEET 25 · Web Platforms
Form Engine
A six-URL Squarespace brochure rebuilt as a 42-page reference site — six portal pages, a fourteen-lesson academy written out of the client's own video library, and ten verify scripts that fail the build when the copy drifts

42 pages14 lessons written10 build-failing guards2026liveWeb Platforms
About
A complete rebuild of formengine.com for Advantage Integrated Solutions, a Denver software company whose product — Form Engine — is the patented portal and forms platform for Quickbase. The old site was a Squarespace 7.1 brochure: two nav items, a sitemap of six URLs, a laptop-and-phone mockup on an orange wave, and a robots.txt that blocked AI crawlers. It said almost nothing about a product with a granted patent, a twenty-four-year Quickbase partnership, and four hours of the founder explaining it on camera.
The strategy is the client's own: six self-service portals — supplier, contractor, employee, dealer/partner, customer, QR asset. That framing is the site that got built. Around it went the material the old site had been sitting on: 38 channel videos transcribed and mined into a 14-lesson written academy, 53 answered questions, an honest three-way comparison table that leaves cells empty where Form Engine loses, and a timeline of the market consolidation that made the company's independence the pitch.
The design is "civic hardware, running live" — the register of institutions that keep records, with the machinery visibly on. Archivo over Public Sans over IBM Plex Mono, and a voice rule that decides the face: whenever the site talks about what actually lands in Quickbase, it speaks mono. There is no border radius anywhere on the site; a verify script fails the build if one appears. The whole thing was built uncommissioned — on spec, unasked for — and it is standing at formengine.pjeide.com waiting for the client to take it.
Before and after
formengine.pjeide.com · rebuild
formengine.com · SquarespaceKey features
- 01The client's own six-portal positioning, taken as the strategy and built out as the site
- 0228 fixed routes plus a 14-lesson academy collection: 42 pages against the old site's six-URL sitemap
- 03The academy is written, not embedded: 38 channel videos transcribed, then rewritten as lessons that stand on their own with the film beside them
- 04The comparison table leaves cells blank where Form Engine loses, and cites its competitors' public pricing pages in the footnotes
- 05Ten verify scripts in the build chain — content, images, sections, videos, FAQ, motion, type scale, design law, tenure, launch routes — each one failing the build, not warning
- 06The radius law: no rounded corner anywhere, enforced by a script that also fails on the token being redeclared, because a retired device comes back one commit at a time
- 07Tenure is computed from the 2002 partnership date, never typed — the site cannot go stale on its own age
- 08Same JSON-backed inline editor as the other rebuilds: click a sentence on the live page, edit, publish — one GitHub commit, no CMS backend
- 09The two Squarespace-hosted government videos re-hosted locally; they die with the subscription otherwise
- 10robots.txt deliberately unblocks the AI crawlers the old site was blocking — the academy is four hours of product truth no competitor has published
- 11Every legacy Squarespace URL survives: /about and /contact as real pages, the rest 308-redirected onto the new architecture — and 128 source images built into 558 committed derivatives with no image CDN
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